Google Ads
Google Ads is the bastion of paid online ads in the digital world. As the largest global search engine, Google offers a powerful business opportunity for any product and service to be advertised at any location in the world. In other words, Google Ads may have truly bridged the gap for advertising and made it accessible and affordable to all.
Within the Google ad network, there are different ad modules—some may be visible upon a search, and some may appear in Gmail or YouTube, one of the world’s largest video-sharing platforms. So, extensive reach is guaranteed in Google Ads, making a product or service accessible to a large target segment.
Many marketers equate Google ads with Pay-per-click ad campaigns, but there is a major difference between them. PPC or pay-per-click is a broader online advertising model where the advertiser pays each time a user clicks their ads. It includes Google Ads, Meta ads including Facebook, Instagram, Bing Ads, etc.
So, Google Ads is a cost-effective platform owned by Google that uses the PPC model. Advertisers can create ads to promote on Google’s search results, YouTube, and other Google-affiliated sites.
Is setting up Google Ads simple?
Amid the automation and AI bid, many marketers doubt whether they need a digital agency in Dubai for Google Ads. Thousands of tutorials online can guide them to set up a campaign. So, their doubt over the legitimacy of Google ads is far more evident.
As an idea-based digital marketing agency in Dubai, we must unwind the myths related to Google Ads. The beginning of any campaign starts with ideation, copy and creative development, i.e. image or video of a particular size and length. After the creatives are ready, the Google Ads manager initiates the process of setting up the campaign. This stage is one of the milestones in the ad campaign’s life.
While setting up the campaign with a daily capped limit of ad spends, digital marketers take into consideration refined targeting around demographics, location, devices, and even times of the day. They even link keywords with display ads for sponsored results in a Google search.
After the ad account is set, many companies feel the role of a digital agency is over. Well, it’s not! The Google ads manager reviews the campaign daily, tracking the ad spends, CTR’s – Clickthrough rates, and conversions through Goal setting and tracking. Their smart bidding strategies coupled with performance tracking help brands and advertisers track the performance of their campaigns.
In this way, Google ads support advertisers’ interests by giving them access to refined analytics like the number of clicks, impressions, conversions, and ROI. The Google ads manager uses this information to tweak the campaigns and track their performance to the best possible use.
At Pen the Thought, we believe that Google Ads can be a valuable tool in digital marketing for both short-term campaigns and long-term brand building. We follow a constant monitoring approach to drive the benefits of Google Ads to ensure the campaigns perform to their full advantage.
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