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E-commerce optimization

E-commerce is a successful business model developed by purely digital technologies. The online stores globally foster a $6.3 trillion economy, and the numbers will increasefor the better. This growth in e-commerce is accredited to increased internet access, smartphone adoption, and the digital transformation of businesses.
The business model developed over digital platforms has become a litmus test to ascertain a product’s popularity through orders. For a digital agency, E-commerce website development work is an ongoing feat, where they employ various digital techniques and strategies to reach the customer, engage them over different touchpoints in the user journey, and convert them into sales.
The umbrella term used by digital agencies to boost an e-commerce business is called e-commerce optimization. It is a full-fledged disciplined aimed at boosting e-commerce businesses solely.
E-commerce optimization

What is e-commerce optimization?

E-commerce optimization focuses on curation of an online store to maximize revenue, improve user experience, and foster conversion rates. It features fine-tuning essential aspects like marketing tactics, website performance, user experience, and exposure in search engines.

Important Elements of E-Commerce Performance Enhancement

E-commerce is a constant web development and updation process to improve the website’s performance and ensure seamless customer experiences and conversions. Here are the key strategies and areas to focus on:

Website Speed Improvements

Website developers working for e-commerce optimization have a major driving purpose to reduce the loading time and make seamless UI for each product on sale.Know More

Improving Conversion Rates (CRO)

An online store is always a part of psyche game. They always have to fight the perils of cart abandonment. Sometimes, there could be lack of time, or checkout procedures. Know More

Search engine Optimization (SEO)

Online selling requires on-point SEO where individual product pages are optimized for certain long-tail keywords. Developers use alt tags, meta descriptions..Know More

Enhancing Content

Compelling product descriptions not only enlighten the buyers but also boost a product's visibility in search engine results. Content writing is the starKnow More

UX Optimisation for Navigation

Customers will have no trouble navigating to the products they need due to site's clean and simple layout. Developers keep the menu structureKnow More

Analysing and Tracking Data

Developers monitor how the user interacts on each page via the help of Google Analytics and Heatmaps. At Pen the Thought, we look at user behaviour. Know More

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