Website Maintenance
Website maintenance is the most underrated but crucial aspect of digital marketing. It is a primer that binds the entire website and its components, facilitates positive UX, improves SEO rankings and boosts the business digitally.
The regular process keeps a website up to date, shields the digital products in times of security concerns, and even tracks the analytics for business growth.
This dynamic process singlehandedly manages important facets of upgrading web security, improving web performance, and even keeping website SEO health intact with regular updates.
Website Maintenance?
What is Website Maintenance?
Website maintenance is a process of frequently maintaining, monitoring, and updating a website to ensure its security, ideal functionality, and performance-optimization. It is a continuing activity that is required for websites of all sizes to avoid problems, improve user experience, and support the aims of the business or organization.
Maintenance
Maintenance?
Why Website
Maintenance?
In this digitally loaded era, time is equal to updates. Every day, there is an algorithm change to refine user experience taking place. At the same time, there are hackers, hacking onto the website properties and exposing systemic vulnerabilities.
Did you know? Around 30,000 websites are hacked daily, often due to outdated software or security vulnerabilities. Over 60% of data breaches are linked to unpatched vulnerabilities. And 76% of websites with vulnerabilities in the WordPress ecosystem result from outdated plugins.
Website maintenance can counter such threats by constantly monitoring the website and keeping the plug-ins up to date. At Pen the Thought, we believe in protecting digital assets and managing them effectively. Our web developers follow the necessary diligence needed to prevent data breaches/hacking and protect user information. We invest time regularly to protect, safeguard, and improve the website’s performance. To guard against hacking, malware, and other security concerns, we keep the website’s software updated and monitor security procedures regularly.
Improve User Experience –
Website Maintenance
88% of online consumers are less likely to return to a website after a bad experience, such as encountering broken links or slow loading times. Website maintenance services can fix such broken links or 404 errors, and even slow loading times by optimizing the website regularly. This prevents the possibility of bounce rates and helps the website perform to its optimal levels. Thereby, web maintenance can efficiently help improve the UX regularly.
Key aspects of website maintenance include security updates.
Optimized
SEO optimized
Content Updates – Keep
Website Fresh and SEO optimized
If a company avails website maintenance service, they are equipping the website not just technically, but improving its content as well. Eliminating old, stale content and updating it with fresh ones is also a part of website development. Isn’t it amazing? The effects of content updates under website maintenance also help in SEO rankings as well.
The website maintenance also includes enhancing technical SEO elements such as meta tags, alt texts, keyword utilisation, and mobile responsiveness. Web maintenance also includes design and style updates on a regular basis to maintain the freshness and keep the website in line with current trends or business branding.
Monitoring
Analytics
Analytics & Monitoring
Web developers monitor the website analytics to track traffic, user behaviour with properly installed analytics tools like Google Analytics, conversion tracking. This aspect of website maintenance helps in the effectiveness of tracking digital marketing campaigns, which may go amiss if the service is not availed. accurate tracking of digital marketing efforts.
Maintaining a website is not just about fixing bugs; it’s about continuously optimizing it to support marketing objectives, such as attracting and converting leads. Website Maintenance can be the missing link that can transform your digital marketing. Contact Pen the Thought for a website review and maintenance.
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